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Aqualuma division merges with Tides Marine

Posted on August 23rd, 2016

The Florida-based U.S. division of Aqualuma merged with Tides Marine.

Former Aqualuma U.S. sales and marketing vice president Alexandra Bader was named president of the new Aqualuma division within Tides Marine, which is based in Deerfield Beach, Fla.

Aqualuma has produced underwater lighting since 2004 and several boat manufacturers use the company’s LEDs. A Tides Marine subsidiary, Tides Marine International, is the European distributor for the Aqualuma product range.

“I’m very excited to be working with Tides Marine,” Bader said in a statement. “There is a lot of synergy with our respective customer bases, and I expect a smooth transition of operations and customer service to be completed very quickly.”

“Alex Bader has built a very strong brand and has solid relationships with most of the leading U.S. boatbuilders and aftermarket suppliers. Tides will provide service and support to all Aqualuma U.S. customers without interruption,” Tides Marine CEO Jeff Strong said.

Aqualuma products will continue to be made at Aqualuma‘s facility in Australia.

“The merger of our U.S. division with Tides Marine, with whom we have had a long-standing relationship, is a winning fit for both companies and most importantly, our customers across the USA,” Aqualuma director Grant Amor said.

Boating Industry


U.S. division of Aqualuma and Tides Marine merge

August 23, 2016

BY AQUALUMA
The Florida-based U.S. division of Aqualuma has merged with Tides Marine. Former Aqualuma U.S. Vice President of Sales and Marketing Alexandra Bader has been named president of the new Aqualuma division within Tides Marine.


Since 2004, Aqualuma has manufactured underwater lighting, including the company’s flagship LEDs. A Tides Marine subsidiary, Tides Marine International, is the European distributor for the Aqualuma product range.


“I’m very excited to be working with Tides Marine,” Bader said. “There is a lot of synergy with our respective customer bases and I expect a smooth transition of operations and customer service to be completed very quickly.”


“Alex Bader has built a very strong brand and has solid relationships with most of the leading U.S. boat builders and aftermarket suppliers. Tides will provide service and support to all Aqualuma U.S. customers without interruption,” said Tides Marine CEO Jeff Strong.


Aqualuma products will continue to be manufactured at Aqualuma‘s facility in Australia.


“The merger of our US division with Tides Marine, with whom we have had a long-standing relationship, is a winning fit for both companies and most importantly, our customers across the USA,” said Aqualuma Director Grant Amor.


For more information about Aqualuma products, visit the Aqualuma website or contact Alexandra Bader at alexb@tidesmarine.com and 954-234-2512.

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